FebruaryNokia and Microsoft entered into a strategic alliance and the depth of cooperation.
User-friendliness of Smartphones High resell value As one of the oldest companies, Nokia has gained a number of strengths in the field of technology. First, I will talk about the experience base. Nokia is one of the oldest companies in the world. As an old company it has a leading experience in the field of communication and technology.
Through this time, it has gained a strong experience and knowledge about the markets around the world. Second, Nokia possesses the most experienced and technologically advanced people in its workforce.
In the field of mobile and smart phones, it had gained a strong reputation of providing quality handsets. Without an efficient workforce and expertise, it would not happen. In s, there Nokia was an emperor in the field of technology.
SWOT Analysis of Nokia Introduction Nokia was founded in , is headquartered in Finland, mainly engaged in the production of mobile communication products multinational, is the world’s third largest mobile phone manufacturer. The strenghts, weakneses, oportunities and threats (SWOT) related to Nokia company. Nokia- Swot Analysis Words | 6 Pages NOKIA: Change in Market Strategy ABOUT THE COMPANY: In , Fredrik Idestam, a mining engineer, founded a .
Third, Nokia has been providing different types of products to its market and have also been taking customer feedback. By this, they have been developing strong knowledge-base.
Fourth, Nokia has a large and strong distribution channel. To distribute its products through the countries of South Asia, it has set up customer care points and retail shops to sell its mobile phones.
But still, the largest distribution network is not that much strong. Fifth, Nokia manufactures and distributes durable products. By providing quality products, it has developed strong reputation on durability. They have long lasting reputation for long period of time.
And finally, the products they produce and sell have long lasting reputation.
As a result, the resell value remains high. So, when a person by a product from Nokia, they know they can sell it at high price if they need to do it in future. First weakness is that it is slow to react to the competition. Also, they have not taken the competitions created by small companies in the field.
The second weakness is the low sensitivity to industrial changes. They are not very much sensitive and responsive to the new changes to user expectations. Fourth, Nokia sells poorly designed smartphones.
These handsets did not allow them to attract more new customers. These phones were not very high in quality. And finally, the company does not offer quality after-sale-service; they had a very few service centers. As we considered the mobile phone segment of Nokia mostly, we will be talking about the opportunities of this segment as well.
The topmost opportunity for Nokia is that the smartphone market is ever growing. The smartphone market is growing vastly day by day.
So, there will always be big opportunities to have a large market to sell the products. Second weakness is related to the first one. Third, adaptation of Android operating system in the place of Symbian can give it more success. And finally, the demand for the smartphones is at the edge.Nokia handset, launched in , was the best-selling mobile handset of all time and the globe’s top-selling end user electronics product.
In mobile phones and converged mobile devices Nokia still leads all sellers by a significant margin. Weaknesses In July , Nokia declared that their profits had dropped by 40 percent. The Nokia SWOT elaborated the strengths & weaknesses of and opportunities & threats for Nokia Corporation. After conducting the analysis we now find that the Nokia was a very reputable company, and still has a strong reputed customer history.
Weaknesses Of Nokia. Nokia Corporation (Finnish: Nokia Oyj, Swedish: Nokia Abp; Finnish pronunciation: [ˈnokiɑ], English /ˈnɒkiə/) (OMX: NOK1V, NYSE: NOK) is aFinnish multinational communications and information technology corporation headquartered in Keilaniemi, Espoo, Finland. Its principal products are mobile telephones and portable IT devices.
Swot analysis of the Nokia Company. Print Reference this. Published: 23rd March, Disclaimer: This essay has been submitted by a student.
This is not an example of the work written by our professional essay writers. You can view samples of . Nokia- Swot Analysis Words | 6 Pages NOKIA: Change in Market Strategy ABOUT THE COMPANY: In , Fredrik Idestam, a mining engineer, founded a .
SWOT Analysis of Nokia Introduction Nokia was founded in , is headquartered in Finland, mainly engaged in the production of mobile communication products multinational, is the world’s third largest mobile phone manufacturer.