Case study on sensodyne

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Case study on sensodyne

Using Emerging Tech to Find a New Audience An enhanced market presence requires digital strategy Challenge Sensodyne is the 1 dentist recommended sensitivity toothpaste brand around the world.

How Marketing created a Billion Dollar brand: The Sensodyne case study

Continued brand growth required increased penetration and an enhanced market presence, especially via digital as it is an increasingly accessible channel for all markets in over 50 countries worldwide. Insights As the Sensodyne brand has developed at varying rates in different markets, the digital strategy and activation solution needed to allow mature markets to gain share and new markets to create a strong initial brand presence.

It also had to support the base brand as well as frequent product innovations.


The solution needed to be scalable in infrastructure, content, language selection, and channel-specific drivers. Strategy Since the brand goals centered around increasing condition awareness and brand preference, the Sensodyne global brand team and BRUNNER collaborated on a digital strategy that had a modular website as the hub and a host of digital activation drivers to drive traffic to the website.

Case study on sensodyne

Local markets also had the option to add promotions, coupons and eCRM programs.Sensodyne Case Study Insight By launching the activity in London, we needed an iconic location that would provide a clear link with the capital and ease of access for the press and Londoners – Potters Field was a perfect location for its location and its proximity to the major and Tower Bridge.

CASE STUDY: SENSODYNE OVERTAKES COLGATE IN SENSITIVE CATEGORY INTRODUCTION The sensitive toothpaste segment accounts for less than 10% of the country 's Rs 5,crore toothpaste market at Rs crore, but is growing at 50% a year. CASE STUDY NO.1 Mary Roberts had been with the company three years when she was promoted to manager of the tax department which was part of the controller’s four months she became a supervisor of ten staff accountants to fill a superior believed her to be most qualified individual to fill the position.

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A Case Study of Gary Halper Menswear Limited Decision Dilemma Name Institution Gary Halper Menswear Limited Case Study The Company The company is a medium- sized manufacturer of high-quality men’s jackets and suits in Canada.

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